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Girls Gone Wild CEO Joe Francis has announced record sales following an accidental airing of one of its commercials during a live telecast of the Good Friday service at the Vatican.
Comcast customers watching the sermon were interrupted at around 2 a.m., when the GGW ad was accidentally aired.

A spokesman for the cable company said the commercial was inadvertently aired due to a test of the Emergency Alert System, during which the channel airs regular programming — in this case the “Girls Gone Wild’s Search for the Wildest Bar in America” DVD advertisement was part of that regularly scheduled programming.

“We may have tapped into a whole new market,” Francis said. “It seems that many of the same people interested in the Pope’s message are also interested in ours.”